TVC STYLE: 5 Things I Learned From London Fashion Week

Fashion week is the time when you see stressed out journalists (like myself) running around in heels with her Macbook in one had and a extra strong Americano in the other, fretting about if they have enough coverage for the shows, blogs, and social media posts to last them the duration of the week.

And we love it. We even do it twice a year because we love it so much!

And this year was no exception. LFW, you were boss.

Let's get cracking then...

1) Maximalism

We waved 'later pal' to the 90's minimalism trends and embraced the full on 'more is more' with brightly patterned prints, layered items and block heels that will turn heads. Its certainly not for the fashion shy amongst us, this was for the brave. And I salute you.

For the more 'street savvy' shoppers, this look can be achieved by simply layering more pieces on to each other. Think floral dresses over jumpers, heavy coats over detailed pretty dresses etc. The key look here is layering. And its easy to do now the Autumn is coming in thick and fast.

2) Ready-To-Wear

After the shows we had designers like Burberry, Tom Ford and Michael Kors making their key pieces available right after the show. This ensued panic buying let me tell you!

We didn't have to wait for it to hit the stores it was there right at our faces. I predict this will follow through to the high street with their version of Fashion Month's hit soon to be in stores no later than the end of the month.

3) Check Mate - Ruffle My Feathers - Velvet Noir

Plaid, check, tartan, you name it was all over LFW. A key trend for the Scottish and Lumberjacks amongst us was certainly the inspiration.

Ruffles also 'plaid' a huge part too, with it being a key element in the layering trend to create texture and peak interest in the colder months.

Also a hit was dark vampy velvet. Something I wasn't so keen on, but again it was playing up the texture and drama element that will be a firm favourite with the high street favourites, Topshop, Misguided and River Island.

4) High Necklines & Sparkles

A trend that never tires come A/W is a good ol' turtleneck. And they are increasing in popularity. The key trend with this was to pair a chunky high neck with a flowing bottom half. Think Disney princess in winter. We saw a lot of high chunky knits with elegant skirts - which again created texture in abundance.

Sparkles have their place this time of year. However this time we were focusing on refined elegance when it comes to the bling. No harsh, brassy sequins - we were focusing on fairy dust and magic.

5) Fresh Faces & A Bold Lip

Nothing new here. We saw full on textured hair, with barely there makeup and either a coral or berry matte lip. Its an A/W staple.

If there were something on the eyes it would be a wash of grey shadow with little to no definition.

You can rock this at home by investing in a good texturising hairspray to big-up straight locks or a ponytail, and creating a flawless makeup base by using an illuminating primer to ensure a 'lit from within' glow.


All-in-all I was incredibly impressed by this year. We had some stand out moments from Julien Macdonald and Alexander McQueen which I am sure will go down in fashion history. We had a lot of accessible items and easily emulated trends from the designer and high street scale that proved that the fashion houses are finally listening to us when it comes to our style.

That being said, Paris Fashion Week has still to come and I predict a rule book rip up!


1 comment

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