TVC STYLE: Tommy x Gigi

Gigi Hadid is easily one of the most influential models of our time. Popping up on runways all over the world, she has definitely solidified her spot on fashion's radar.

She's clean, elegant and fresh. And she's slaying the game.

Gigi is the girl that a lot of my generation aspire to emulate. With her (incredibly deserved) hype, and her #squadgoals - it was no surprise when the news broke that she was now the new face of Tommy Hilfiger. A brand, like herself, that encompasses the beauty of the 'All-American Girl'.

The collection is everything that you would expect it to be, but with some serious high fashion one-offs. A strong but appropriate sailor-girl vibe is current throughout the entire collection.

It's incredibly emasculating of the 'All-American Girl' style, but with an almost vintage twist. I personally think it is stunning. As a woman myself who's colour palette when it comes to style is a strict mix of blue, black, white and khaki - I fully struggled into putting my credit card down and not running up a high bill.

I designed a look from the collection out of my favourite items that would be most appropriate for me on a daily basis.

My uniform is essentially a pair of ripped jeans, a striped t-shirt and a leather jacket/blazer. So it was incredibly easy for the new collection to fit right into my wardrobe and I feel that it will have the same effect for most people as it is purely re-invented basics with a nautical twist.

I am obsessed with the cute mini-bag in the collection. It just screams 'Labour Day' party appropriate.  And the booties channel my inner 'cool-girl' vibe that I am desperately trying to master.

Gigi, in my opinion, was the best girl for Tommy to invite to create a collection this stunning. Tommy Hilfiger has been a brand that I have worn throughout my life, mainly down to its easy, but stylish yet wearable aesthetic. Gigi has these qualities in abundance and she created a beautiful range.

Another highlight of the campaign was the release of their new fragrance, The Girl. Which Gigi is, of course, the poster girl for the launch.

As a teen, I was obsessed with the 'Tommy Girl' fragrance. I thought it was a nice crisp and clean scent that was miles away from the sugary-sweet perfumes aimed at my age group. I felt incredibly sophisticated.

This has the same vibe - but again more sophisticated. It's the perfect fragrance for not only this time of the year, but for an effortless signature scent.

With that in mind go check out the collection now! Its most certainly perfect for everyone and I am sure that you will all manage to find an item that will easily become your favourite.

The launch of the collection has been somewhat inspiring. A breath of fresh air for modern, millennial women like myself. It lets us live with no limits and be unapologetically individual. Tommy yet again killed it with his new collection - and with that, I have some shopping to do!

Tommy made me do it!




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